GT events, Inc. has now partnered with ePrize to offer clients the unlimited possibilities of sweepstakes marketing. It is where the future consumers are heading so we plan to be the leaders of the pack. Statics include: 80% of consumers have entered an online sweepstakes; 70% of consumers say that they are influenced by promotions; 68% of consumers say that they actively participates in promotions; 81% of consumers say that they have made a purchase due to a promotion; 89% of consumers say that they like to receive promotional messages online, 47% in-store, 25% phone, and 6% via text message. We want to motivate behavior and get consumers to react, deliver immediate and measureable results, and leverage best practices to maximize impact.

Service Overview:

Customer Acquisition

• Sweepstakes - a chance-to-win promotion in which winners are drawn at random from the pool of eligible registrants.
• Pooled Sweepstakes - enables clients to offer a high value prize at a fraction of the prize value.

• Instant Win - These promotions deliver excitement with the potential for instant gratification. Includes: scratch & win, decoder, prize wheel, spin to win, match game, shuffle and more.

• Collect and Win - a game that invites a consumer to collect unique game pieces to complete a set - pieces are typically "virtual" in nature. An excellent frequency driver, often involving unique creative and highly interactive experiences to enhance and guide the consumer through game play.

• Advergame - vehicles commonly developed to communicate a specific branding message within an engaging, immersive user experience. It increases frequency and time spent, an important measure of brand exposure.

• Contest - Examples are consumers submitting a form of "expression" such as an essay, photo, video, etc. in alignment with contest criteria. It enhances deeper brand connection and provides consumer testimonials.

• Personality Quiz - Benefits include consumer education for the client and product recommendation. Consumers are aligned with a brand, character or personality that he or she is "most like" based on the answers to his/her personality quiz.

• Trivia Promotion - designed to add a high level of brand engagement and increased frequency by presenting a consumer with a series of trivia questions to educate, challenge and reward.

• eDecoder - printed pieces that feature client branding and typically communicate the available prizes, where to register and abbreviated Official Rules.

• Printed Game Piece - Pieces feature client branding and often a scratch-off section that reveals an instant win message on-site. Secondary messaging encourages users to visit a promotion URL to register for a large grand prize sweepstakes prize (2nd chance to win).

• Print & Win - Users register online, prints a scrambled message game piece from their home printer and takes it to an offline location to decode the instant win message. Encourages in-store traffic and motivates incremental transactions.

• Printable Coupons - Drives sales and drives in-store traffic.

• Collect & Get Loyalty - Successful Loyalty Programs' key elements include: keeping the program consistent with the company's brand equity; ensuring that the program is integrated into the brand's broader marketing initiatives; and generating continual variety and excitement to keep the program fresh and engaging.

• Auction - Benefits include brand engagement, driving sales, and product education.